{"id":5739,"date":"2024-06-24T09:38:06","date_gmt":"2024-06-24T07:38:06","guid":{"rendered":"https:\/\/www.scrummanager.com\/blog\/?p=5739"},"modified":"2024-06-24T09:38:06","modified_gmt":"2024-06-24T07:38:06","slug":"apuntes-value-proposition-design","status":"publish","type":"post","link":"https:\/\/www.scrummanager.com\/blog\/2024\/06\/apuntes-value-proposition-design\/","title":{"rendered":"Apuntes Value Proposition Design"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"808\" src=\"https:\/\/www.scrummanager.com\/blog\/wp-content\/uploads\/2024\/06\/ValuePropositionDesign-1024x808.jpg\" alt=\"Value Proposition Design: How to Create Products and Services Customers Want\nAutores: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda y Alan Smith\" class=\"wp-image-5749 size-full\" srcset=\"https:\/\/www.scrummanager.com\/blog\/wp-content\/uploads\/2024\/06\/ValuePropositionDesign-1024x808.jpg 1024w, https:\/\/www.scrummanager.com\/blog\/wp-content\/uploads\/2024\/06\/ValuePropositionDesign-300x237.jpg 300w, https:\/\/www.scrummanager.com\/blog\/wp-content\/uploads\/2024\/06\/ValuePropositionDesign-768x606.jpg 768w, https:\/\/www.scrummanager.com\/blog\/wp-content\/uploads\/2024\/06\/ValuePropositionDesign-1200x947.jpg 1200w, https:\/\/www.scrummanager.com\/blog\/wp-content\/uploads\/2024\/06\/ValuePropositionDesign.jpg 1500w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Compartimos nuestros apuntes de&nbsp;<em>Value Proposition Design&nbsp;<\/em>de Alexander Osterwalder, Yves Pigneur, Gregory Bernarda y Alan Smith.<\/p>\n\n\n\n<p>Este libro incluye ideas y herramientas detalladas para equipar a las empresas con la capacidad de crear los productos y servicios que los clientes realmente desean. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/scrummanager.com\/intranet\/files\/okbook\/24\/Apuntes-%20Value%20Proposition%20Desing.pdf\" style=\"background-color:#095dc4\">Descargar apuntes<\/a><\/div>\n<\/div>\n\n\n\n<p>El <em>value proposition design <\/em>(\u201cdise\u00f1o de la propuesta de valor\u201d) es el proceso de crear productos y servicios que satisfacen las necesidades y deseos de los clientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enfoque en el cliente: <\/strong>el primer componente fundamental es entender profundamente a los clientes.<\/li>\n\n\n\n<li><strong>Iteraci\u00f3n y testeo: <\/strong>para el desarrollo de la propuesta de valor, las empresas deben probar sus hip\u00f3tesis y ajustar en consecuencia.<\/li>\n\n\n\n<li><strong>Integraci\u00f3n con modelos de negocio: <\/strong>la propuesta de valor no se trata s\u00f3lo del producto o servicio en s\u00ed, sino de c\u00f3mo se integra dentro de un modelo de negocio m\u00e1s amplio.<\/li>\n\n\n\n<li><strong>Minimizar riesgos:<\/strong> se deben validar ideas r\u00e1pidamente, adapt\u00e1ndose a las respuestas del mercado.<\/li>\n<\/ul>\n\n\n\n<p>Con este libro podr\u00e9is aprender t\u00e9cnicas y herramientas \u00fatiles para poder crear propuestas de valor adecuadas a vuestra empresa y vuestro modelo de negocio. El libro cuenta con un gran acompa\u00f1amiento visual, necesario para tener una mejor comprensi\u00f3n de su contenido. <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Con Value Proposition Design aprendemos a utilizar herramientas para crear los productos y servicios que nuestros clientes realmente desean. <\/p>\n","protected":false},"author":26,"featured_media":5746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[67,41],"class_list":["post-5739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hemeroteca-apuntes-libros","tag-apuntes","tag-practicas-agiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apuntes Value Proposition Design<\/title>\n<meta name=\"description\" content=\"Con Value Proposition Design aprendemos a utilizar herramientas para crear los productos y servicios que nuestros clientes realmente desean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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