Imai, Nonaka & Takeuchi
Reference
Kenʼichi Imai, Ikujirō Nonaka, Hirotaka Takeuchi (1984) "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn", Division of Research, Harvard Business School.
Kenʼichi Imai, Ikujirō Nonaka, Hirotaka Takeuchi (1984) "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn", Division of Research, Harvard Business School.