Translations:Estrategia de producto/3/en

Cagan’s Four Parts

Marty Cagan describes product strategy in four parts:

• Focus. Deciding on the few problems that truly matter—and, consequently, everything that will *not* be done.
• Insights. Knowledge gained from analyzing data and learning from customers; these may relate to business dynamics, internal capabilities, new technologies, or the competition.
• Action. Translating those insights into work for product teams.
• Management. Actively supporting that work, without falling into micromanagement.