Olivia Archanco Ardanaz

Marketing Director and Business Strategist 

Experienced professional with over 20 years of expertise in marketing, technology, artificial intelligence, and data-driven strategies. Currently pursuing a Master's in Artificial Intelligence and Innovation with Founders & Microsoft, committed to staying at the forefront of industry trends and leading innovation.

My career also includes significant roles at LaLiga, Electronic Arts, Warner Bros and Citibank, where I contributed to developing markets from scratch and orchestrated awareness and omnichannel campaigns.

Driving Success through Data-Driven Strategies:
My track record demonstrates successful management of marketing campaigns, the implementation of customer retention, engagement, and loyalty strategies, and the definition of data-driven strategies to boost sales and maximize monetization.

I am enthusiastic and passionate about exploring new ways to give visibility to brands, always from the customer's perspective. With experience in consulting services, I am capable of bringing my dynamic and visionary approach to every new project or challenge.

Connect with me, and let's discuss how we can contribute to the success of your clients!