Professional information
Digital Analyst with nearly 4 years of experience translating complex data into actionable growth strategies for Inditex. My expertise lies at the intersection of data analytics, digital marketing, and Conversion Rate Optimization (CRO), where I leverage AI to boost my skills or build my own tools.
I'm passionate about innovation, automation and efficiency.
"Leave the tedious tasks to the machines. Focus on what really matters where you are able to use your creativity!"
▶︎ Key Skills:
Data Analysis & Storytelling
Data Visualization
Conversion Rate Optimization (CRO)
Agile Project Management (Certified in Scrum, Kanban and PO)
Bilingual: Spanish (Native) & English (C2 Proficiency)
▶︎ Tech Stack:
Analytics: Google Analytics 4, Google Tag Manager, Piwik Pro, Amplitude, PostHog, Lucky Orange, Trackingplan, Google Search Console.
Data & Databases: Excel, Power BI, Google BigQuery, Supabase, MySQL.
Visualization: Looker Studio, Scimago Graphica.
CRO & Experimentation: Hotjar, Microsoft Clarity.
Project Management: Jira, Trello, Linear.
AI: Experience building with the Google AI ecosystem, from foundational platforms like Vertex AI and Google AI Studio to new developer libraries like ADK (Agent Development Kit) and LangExtract.
▶︎ Education:
Master's Degree in Digital Analytics
Bachelor's Degree in Advertising & Public Relations
Program in Agile Project Management
▶︎ Licenses & Certifications:
Cambridge Certificate of Proficiency in English (C2 Level)
Certified ScrumMaster & Product Owner
Query GA4 Data in BigQuery (Simmer)
Google Analytics 4 & Piwik Pro Certifications
Kanban Essentials & Lean Six Sigma
▶︎ Contributions for the community:
Speaker at Measure Camp Madrid 2025
Writer and contributor for Datola, a leading data analytics publication
Founder of Addocu, a tool that documents all Google marketing platforms into one single place in just a few clicks.
Training Lead at Ayesa, where a colleague and I designed and delivered a two-month internal program for digital analysts, technical analysts, and data engineers, centered on practical applications of artificial intelligence and automation strategies within the GMP and GCP ecosystem.
▶︎ Continuous Development:
Pursuing a Master's Degree in Business Analytics, Data Science & AI
Advancing French language proficiency (targeting DELF B2)
Companies I have worked for in:
Academic credentials (4)
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Acknowledgment (1)
